Cookie Policy

Last Updated: 1st January 2026

1. What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners about how users interact with their sites.

Cookies help us understand how visitors use our website, remember your preferences, and improve your overall experience. They can also be used for advertising and analytics purposes.

2. How We Use Cookies

RapidScale uses cookies to enhance your browsing experience, analyse website performance, and provide relevant content and advertisements. We use cookies for the following purposes:

  • Essential functionality: To enable core website features and ensure proper operation
  • Performance and analytics: To understand how visitors interact with our website
  • Personalisation: To remember your preferences and customise your experience
  • Marketing and advertising: To deliver relevant advertisements and measure campaign effectiveness

3. Types of Cookies We Use

We use different types of cookies, each serving specific purposes:

3.1 Necessary Cookies

These cookies are essential for the website to function properly. They enable basic features like page navigation, access to secure areas, and form submission. The website cannot function properly without these cookies.

Legal Basis: Legitimate interest (essential for website functionality)

3.2 Analytics Cookies

These cookies help us understand how visitors use our website by collecting and reporting information anonymously. We use Google Analytics to track website performance, user behaviour, and traffic patterns.

Legal Basis: Consent (obtained through our cookie banner)

3.3 Functional Cookies

These cookies enable the website to provide enhanced functionality and personalisation. They remember your preferences, language settings, and other choices to improve your experience.

Legal Basis: Consent (obtained through our cookie banner)

3.4 Marketing/Advertising Cookies

These cookies are used to deliver relevant advertisements and measure the effectiveness of advertising campaigns. We use Google Ads and other advertising platforms to reach potential clients with targeted content.

Legal Basis: Consent (obtained through our cookie banner)

4. Cookie Details

Below is a detailed list of the specific cookies we use:

Cookie Name Purpose Duration Type
cookie_consent Stores user cookie preferences 1 year Necessary
_ga Google Analytics - distinguishes users 2 years Analytics
_gid Google Analytics - distinguishes users 24 hours Analytics
_gcl_au Google Ads - conversion tracking 90 days Marketing
_gcl_aw Google Ads - conversion attribution 90 days Marketing
IDE Google Ads - ad targeting and measurement 2 years Marketing

5. Third-Party Cookies

Some cookies on our website are set by third-party services that we use to enhance functionality and analyse performance:

Google Analytics

We use Google Analytics to analyse website traffic and user behaviour. These cookies help us understand how visitors interact with our site and improve our services.

Google Ads

We use Google Ads for advertising and remarketing. These cookies help us deliver relevant advertisements and measure campaign effectiveness.

Google Fonts

We use Google Fonts to display custom fonts on our website. This service may set cookies to optimise font loading and performance.

6. Managing Your Cookie Preferences

You have several options for managing cookies:

6.1 Cookie Consent Banner

When you first visit our website, you'll see a cookie consent banner that allows you to:

  • Accept all cookies
  • Reject all non-essential cookies
  • Customise your preferences by cookie category

6.2 Browser Settings

You can also manage cookies through your browser settings. Most browsers allow you to:

  • View and delete cookies
  • Block cookies from specific websites
  • Block all cookies (may affect website functionality)
  • Delete cookies when you close your browser

Please note that disabling certain cookies may affect the functionality and performance of our website.

7. Google Consent Mode v2

We implement Google Consent Mode v2 to ensure that your cookie preferences are respected across all Google services we use. This means:

  • Google Analytics and Google Ads will only collect data if you've consented to analytics and marketing cookies
  • Your consent preferences are communicated to Google services automatically
  • Data collection is adjusted based on your specific consent choices
  • Your privacy preferences are maintained across all integrated Google services

8. Cookie Policy Updates

We may update this Cookie Policy from time to time to reflect changes in our use of cookies or applicable laws. When we make material changes, we will update the "Last Updated" date at the top of this policy and may provide additional notice through our website or other communications.

9. Contact Us

If you have any questions about our use of cookies or this Cookie Policy, please contact us:

RapidScale B.V.

Berkenlaan 126, 1311 SS Almere, Netherlands

Email: privacy@rapidscale.top

Phone: +31 36 204 7653

For more information about our data protection practices, please see our Privacy Policy.